Open AccessA Qualitative Study on Millennials Consumption Behavior of Alcohol Beverages in Jakarta, Indonesia
Author(s) -
Konco Martalegawa,
Betsy Vevyola Prihatini Gultom,
Faradi Pramudito,
Muhammad Badri Halim,
Rizal Taufik
Publication year - 2022
Publication title -
indonesian business review
Language(s) - English
Resource type - Journals
ISSN - 2654-6213
DOI - 10.21632/ibr.5.2.144-155
Subject(s) - indonesian , consumption (sociology) , alcohol consumption , preference , qualitative research , advertising , power (physics) , psychology , business , marketing , social psychology , alcohol , economics , sociology , social science , philosophy , linguistics , biochemistry , chemistry , physics , quantum mechanics , microeconomics