Open AccessAugmented Reality Experiential Marketing in Beauty Product: Does it Differ from Other Service Touchpoints
Author(s) -
Nila Armelia Windasari,
Halim Budi Santoso
Publication year - 2022
Publication title -
jurnal sistem informasi/jurnal sistem informasi (journal of information system)
Language(s) - English
Resource type - Journals
eISSN - 2502-6631
pISSN - 2088-7043
DOI - 10.21609/jsi.v18i2.1165
Subject(s) - affect (linguistics) , augmented reality , product (mathematics) , marketing , experiential learning , business , service (business) , advertising , customer experience , beauty , channel (broadcasting) , computer science , psychology , human–computer interaction , aesthetics , mathematics , telecommunications , art , geometry , mathematics education , communication