Open AccessMulti- Sensory Marketing Impact on Customer Loyalty and Improving Brand Image at Five-Star Hotels in Egypt
Author(s) -
Aaliaa El Nagar
Publication year - 2022
Publication title -
journal of association of arab universities for tourism and hospitality (jaauth) /journal of association of arab universities for tourism and hospitality (jaauth)
Language(s) - English
Resource type - Journals
eISSN - 2682-4612
pISSN - 1687-1863
DOI - 10.21608/jaauth.2022.123253.1305
Subject(s) - business , marketing , advertising , star (game theory) , brand image , loyalty business model , brand loyalty , brand management , service quality , mathematics , service (business) , mathematical analysis