Open AccessA Proposed Model to use a Balanced Score Card as a Tool to Enhance the Competitive Advantage of Tourism Companies
Author(s) -
Safaa Mohammed Hassan,
Rasha Khalil,
Asmaa Salma
Publication year - 2019
Publication title -
journal of association of arab universities for tourism and hospitality (jaauth) /journal of association of arab universities for tourism and hospitality (jaauth)
Language(s) - English
Resource type - Journals
eISSN - 2682-4612
pISSN - 1687-1863
DOI - 10.21608/jaauth.2019.76480
Subject(s) - competitive advantage , tourism , business , marketing , industrial organization , geography , archaeology