Open AccessThe Moderating Role of Gender between Perceived Value of Foreign Products and Customer Switching Behaviour : A case of an Egyptian TV drama
Author(s) -
Ali Ahmed Abdelkader,
Hossam El Din Fathy
Publication year - 2020
Publication title -
mağallaẗ al-dirāsāt al-tiǧāriyyaẗ al-muʿāṣiraẗ/mağallaẗ al-dirāsāt al-tiǧāriyyaẗ al-muʿāṣiraẗ
Language(s) - English
Resource type - Journals
eISSN - 2356-9263
pISSN - 2356-9255
DOI - 10.21608/csj.2020.136026
Subject(s) - drama , value (mathematics) , advertising , psychology , business , customer value , marketing , social psychology , economics , computer science , microeconomics , art , literature , profit (economics) , machine learning