Open AccessTHE WAR OF STORE WINDOW DISPLAY IN EMERGING MARKETS: MANUFACTURERS VS. DEALERS
Author(s) -
Melih Karabiyikoglu
Publication year - 2018
Publication title -
journal of marketing and strategic management
Language(s) - English
Resource type - Journals
eISSN - 2372-7780
pISSN - 2372-7772
DOI - 10.21607/jmsm.2018.004
Subject(s) - window (computing) , business , commerce , advertising , computer science , world wide web