Open AccessDesign as a way of bringing a service brand to life: the design dimension in brand development
Author(s) -
Joacim Andersson
Publication year - 2005
Publication title -
nordic design research conference
Language(s) - English
Resource type - Conference proceedings
ISSN - 1604-9705
DOI - 10.21606/nordes.2005.035
Subject(s) - dimension (graph theory) , metaphor , marketing , service (business) , computer science , product design , brand management , service design , business , product (mathematics) , core (optical fiber) , corporate branding , advertising , process management , service provider , telecommunications , mathematics , philosophy , linguistics , geometry , pure mathematics