Open AccessHow consumers interpret visually similar packaging
Author(s) -
Ezgi Oğuz
Publication year - 2022
Publication title -
proceedings of drs
Language(s) - Uncategorized
Resource type - Conference proceedings
ISSN - 2398-3132
DOI - 10.21606/drs.2022.554
Subject(s) - copycat , fast moving consumer goods , business , visibility , product (mathematics) , similarity (geometry) , advertising , conflation , marketing , computer science , psychology , artificial intelligence , physics , geometry , mathematics , optics , image (mathematics) , philosophy , epistemology