Open AccessPersonnel vs. Social Company Policy on the Modern Market
Author(s) -
Ксения Карасёва,
Kseniya Karasyova
Publication year - 2019
Publication title -
vestnik kemerovskogo gosudarstvennogo universiteta. seriâ: političeskie, sociologičeskie i èkonomičeskie nauki
Language(s) - English
Resource type - Journals
eISSN - 2542-1190
pISSN - 2500-3372
DOI - 10.21603/2500-3372-2019-4-1-7-13
Subject(s) - productivity , competition (biology) , business , point (geometry) , social policy , public relations , market orientation , human resource management , marketing , economics , market economy , management , political science , economic growth , ecology , geometry , mathematics , biology
The paper features the personnel and the social company policies and their interdependence. It contains classical definitions, as well as basic directions of staff management and personnel policy. In addition, the paper introduces an authentic definition of personnel policy. Social policy is interpreted from the point of view of "narrow" and "broad" approaches. Formation and implementation of personnel and social policies are regarded as key conditions for the effective functioning of business under the influence of market relations, competition and social orientation of companies. The author's vision of the correlation and interrelation between the personnel and social policies is revealed through their general characteristics. Personnel and social policies are inextricably linked. Their aim is to increase productivity by narrowing the gap between the interests of the employees and the interests of the organization.