Open AccessTHE COMPETITION DEVELOPMENT PERCEPTION ON REGIONAL CONSUMER MARKETS BY MANUFACTURING COMPANIES
Author(s) -
Svetlana Apenko,
Svetlana Apenko,
Sergey Mamontov,
Sergey Mamontov
Publication year - 2018
Publication title -
vestnik kemerovskogo gosudarstvennogo universiteta. seriâ: političeskie, sociologičeskie i èkonomičeskie nauki
Language(s) - English
Resource type - Journals
eISSN - 2542-1190
pISSN - 2500-3372
DOI - 10.21603/2500-3372-2018-1-58-66
Subject(s) - competition (biology) , operability , business , industrial organization , marketing , perception , set (abstract data type) , function (biology) , ecology , neuroscience , biology , evolutionary biology , computer science , engineering , reliability engineering , programming language
The article provides methodology to evaluate competition development perception on regional consumer markets by manufacturing companies. Competition is being treated as a function with a multi-dimensional latent character, connecting a set of factors-arguments and a set of consequences-results of competition development for companies, which are, in their turn, factors of competition limitation for end-up customers. This evaluation takes into account several groups of factors, including market entry barriers for new companies and operability restrictions for operating companies, and also factors of consumers demand. The evaluation data originate from results of internet-polls conducted among some regional manufacturing companies. The article provides examples of evaluation of competition perception on certain consumer markets of the Omsk region. The results of evaluation 1) may be used by regional authorities making decisions on type and direction of state support for small and medium-sized enterprises on inter-regional consumer markets; 2) are useful for manufacturing companies developing competitive marketing strategies.