The Informativity of Publicistic Texts of the XVIII Century in N. I. Novikov's Journals

The article deals with the stylistic specificity of journal text of the second half of the XVIII century, published by N. I. Novikov. The author identifies linguistic and compositional features in the comparison with the modern style model of publicism. The author analysed the dominant features of the texts: dialogicality, educational function, and the synthesis of pedagogical and publicistic discourse. The study focuses on the stylistic uniqueness of the titles and emphasizes that the specificity of N. I. Novikov’s journalistic language was determined by his linguistic personality, as well as by the target settings of informing the reader. The research method included analyses of thematic, compositional, factual, and modal types of information content of the media text. A semantic and stylistic analysis of headlines made it possible to define the following types: plot, nominative-ascertaining, genre, spatial, precedent, and address headlines, which had an informative function and penetrating boundaries. Analysing the expressive resources of the texts, the author observed the specifics and typical use of Novikov’s idiostyle. The strengthening compositional element of the analysed texts is the image of a real individual author, implemented in various textual images and actualised in the context of the stylistic effect of dialogicality. The field of application of the research results includes stylistics and rhetoric.