Open AccessThe Role of Speech Stereotype in the Formation of Speech Behavior: a Case Study of the French Social Advertising
Author(s) -
E. G. Zheludkova
Publication year - 2019
Publication title -
vestnik kemerovskogo gosudarstvennogo universiteta
Language(s) - English
Resource type - Journals
eISSN - 2078-8983
pISSN - 2078-8975
DOI - 10.21603/2078-8975-2019-21-1-185-190
Subject(s) - stereotype (uml) , psychology , cued speech , advertising , product (mathematics) , linguistics , social psychology , cognitive psychology , philosophy , geometry , mathematics , business
The research features the speech stereotype at the stage of its formation. The author observes the way stereotype of socially approved behavior are formed with the help of speech stereotypes united by the concept of "product waste". An analysis of "gaspillage alimentaire" social advertising revealed some speech stereotypes, stereotyping mechanisms, as well as the way they influence the recipient of the social advertising discourse. The author states the key role of the speech stereotype that address the recipient to the existing models of behavior and in the formation of new models that are in demand in the French society. The results of the research contribute to a better understanding of the speech behavior in different cultures and can be used in the courses of cultural linguistics, French language stylistics, and discourse analysis.