Open AccessMEMBANGUN KEMITRAAN BANK SYARIAH DENGAN PENDEKATAN SHARIAH MARKETING
Author(s) -
Arief Yulianto
Publication year - 2011
Publication title -
jurnal penelitian walisongo/walisongo: jurnal penelitian sosial keagamaan
Language(s) - English
Resource type - Journals
eISSN - 2461-064X
pISSN - 0852-7172
DOI - 10.21580/ws.19.1.218
Subject(s) - business administration , business , loyalty , marketing , quality (philosophy) , product (mathematics) , mathematics , philosophy , geometry , epistemology
Amidst the competitions among shariah bank demanding the shariah bank to have marketing strategies in order to keep a sustainable relation between bank and customers. It was revealed from this research that some variables: product attributes, the quality of service to the Islamic approach to marketing, reputation, satisfaction, affective commitment, continuous commitment and customer loyalty can be accepted as the decisive variables in deciding the good marketing relationship between shariah bank and customers. *** Di tengah-tengah persaingan di antara bank-bank syariah, dibutuhkan strategi marketing untuk mempertahankan hubungan yang berkelanjutan di antara bank dengan pelanggan. Terungkap dalam penelitian ini bahwa beberapa variabel: atribut produk, kualitas layanan dengan pendekatan Islam mengenai pemasaran, reputasi, kepuasan, komitmen yang efektif, komitmen yang berkelanjutan, dan kesetiaan pelanggan dapat diterima sebagai variabel yang menentukan hubungan pemasaran yang baik antara bank syari’ah dengan pelanggan.