Open AccessInfluence of the Brand Identity Harmony on the Brand Image Transfer: Analyzing the Multiple Fair Sponsorship
Author(s) -
Hasan Aksoy
Publication year - 2018
Publication title -
gaziantep university journal of social sciences
Language(s) - English
Resource type - Journals
ISSN - 1303-0094
DOI - 10.21547/jss.435745
Subject(s) - psychology , humanities , advertising , art , business
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