Open AccessThe Role of Utilitarian and Hedonic Value on Purchase Intention of Wearable Technologies: The Mediation Effect of Consumer Innovativeness
Author(s) -
Fatih Şahin,
Cevat Söylemez
Publication year - 2022
Publication title -
sosyal bilimler enstitüsü dergisi
Language(s) - English
Resource type - Journals
ISSN - 1303-0094
DOI - 10.21547/jss.1101801
Subject(s) - psychology , humanities , art