Open AccessThe Effect of the Length of the Customer Event History and the Staying Power of the Predictive Models in the Customer Churn Prediction: Case Study of Migros Sanal Market
Author(s) -
Birol Yüceoğlu
Publication year - 2020
Publication title -
academic platform-journal of engineering and science :
Language(s) - English
Resource type - Journals
ISSN - 2147-4575
DOI - 10.21541/apjes.603809
Subject(s) - humanities , business administration , mathematics , business , philosophy