Open AccessUse of language games in advertising texts as a creative approach in advertising management
Author(s) -
Александр Сергеевич Телетов,
Svetlana Teletova,
Nataliia Letunovska
Publication year - 2019
Publication title -
periodicals of engineering and natural sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.225
H-Index - 11
ISSN - 2303-4521
DOI - 10.21533/pen.v7i2.569
Subject(s) - interpretation (philosophy) , advertising , computer science , native advertising , creativity , originality , online advertising , linguistics , psychology , the internet , world wide web , social psychology , philosophy , business , programming language