Open AccessAnalisis Pemilihan Atribut Produk Baru untuk Perilaku Keputusan Pembelian Konsumen pada Produk Biokos Botu-Like Series
Author(s) -
Harjanto Prabowo,
Synthia Atas Sari,
I Made Bhaskara Gautama
Publication year - 2007
Publication title -
journal the winners
Language(s) - English
Resource type - Journals
eISSN - 2541-2388
pISSN - 1412-1212
DOI - 10.21512/tw.v8i1.746
Subject(s) - product (mathematics) , business , advertising , service (business) , marketing , mathematics , geometry
Article was made to answer these several questions which are how is application marketing mix of new product PT Martina Berto, what is new product atribute the most dominate for customer and how is buying decided behavior Biokos BOTU-Like Series. The result of the research show that application of marketing mix of by PT Martina Berto is good, customers are satisfaction that service Biokos BOTU-LIKE Series so they will to buy again and new product attribute the most dominate is price attribute at price level Rp94.500,00.