Open AccessEvolution of the Video Game Market
Author(s) -
Wildan Ali
Publication year - 2021
Publication title -
jggag (journal of games, game art, and gamification)
Language(s) - English
Resource type - Journals
ISSN - 2548-480X
DOI - 10.21512/jggag.v1i1.7248
Subject(s) - video game , advertising , video recording , online video , marketing , business , multimedia , computer science
The videogame industry had evolved since its initial appearance, and along with it, so has target market. This study attempts to analyse the trends throughout the years through observation of marketing materials such as printed and video advertisement commercials. The analysis is done by applying standard practice values employed in advertising communication on chosen samples of said commercial ads from each era of video game history.