Open AccessA Visual Identity-Based Approach of Southeast Asian City Branding: A Netnography Analysis
Author(s) -
Baharom Mohamad,
Raji Ridwan Adetunji,
Ghadah Alarifi,
Ahmed Rageh Ismail,
Muslim Diekola Akanmu
Publication year - 2022
Publication title -
journal of asean studies/jas : journal of asean studies
Language(s) - English
Resource type - Journals
eISSN - 2338-1361
pISSN - 2338-1353
DOI - 10.21512/jas.v10i1.7330
Subject(s) - slogan , netnography , city marketing , place branding , logo (programming language) , identity (music) , advertising , visual communication , brand identity , marketing , communication design , sociology , business , geography , political science , aesthetics , tourism , social media , computer science , world wide web , art , archaeology , politics , law , programming language