Open AccessLangkah Penyadaran Brand Usaha Kecil dan Menengah (Ukm)
Author(s) -
Noor Udin
Publication year - 2011
Publication title -
humaniora
Language(s) - English
Resource type - Journals
eISSN - 2476-9061
pISSN - 2087-1236
DOI - 10.21512/humaniora.v2i1.3003
Subject(s) - business , product (mathematics) , brand identity , marketing , set (abstract data type) , term (time) , brand management , core (optical fiber) , value (mathematics) , brand awareness , brand strategy , brand equity , computer science , telecommunications , physics , geometry , mathematics , quantum mechanics , machine learning , programming language
Brand is an abstract term for actors in small and medium enterprises (SME). Moreover, it is hard to attach the term into understanding how they need branding. Understanding brand design is one step to synchronize the mind set of SME actors to map the business range, product understanding, and also their target market and other things related to their business. A good identity for an SME brand will create brand core value collaborated by complete understanding about entity aspects that having special ecosystem and unique. If thinking about long-term, SME actors will get many advantages from branding activity. Therefore, selling-based and branding activities are better moving together and strengthen each other.