Open AccessThe Influence of Customers Communication Behaviour in the Implementation of 21cineplex Viral Marketing Using the Social Networking Site Facebook
Author(s) -
Meyliana Meyliana,
Henry Antonius E. W.,
Stephen Wahyudi Santoso
Publication year - 2015
Publication title -
commit (communication and information technology) journal/commit journal
Language(s) - English
Resource type - Journals
eISSN - 2460-7010
pISSN - 1979-2484
DOI - 10.21512/commit.v9i1.863
Subject(s) - viral marketing , marketing , business , curiosity , interpersonal communication , variables , consumption (sociology) , regression analysis , variable (mathematics) , the internet , incentive , interactivity , advertising , social media , psychology , economics , computer science , microeconomics , statistics , mathematics , social psychology , social science , mathematical analysis , multimedia , sociology , world wide web