Open AccessMengukur Efektivitas Social Media Bagi Perusahaan
Author(s) -
Kuspuji Catur Bagus Wicaksono
Publication year - 2013
Publication title -
binus business review
Language(s) - English
Resource type - Journals
eISSN - 2476-9053
pISSN - 2087-1228
DOI - 10.21512/bbr.v4i1.1419
Subject(s) - social media , business , marketing , social marketing , social media marketing , viral marketing , advertising , public relations , digital marketing , computer science , political science , world wide web
Enterprises have a new tool in conducting marketing activities to reach more targeted consumers, which is social media. Social media provides a wide range of alternatives for entrepreneurs and companies in conducting marketing activities, which has more interaction and more social to consumers. However, in doing so it is not carelessly, because it must take into consideration the use of measurement and the benefits that would be obtained by using social media. Recently, there are many existing measurements. However, along with the development of the information technology, means to do marketing have to develop also.