Open AccessA Study on the Co-Branding Strategies of Tea Products in Japan
Author(s) -
Yoshihiro Tamura
Publication year - 2017
Publication title -
association for international tea culture
Language(s) - English
Resource type - Journals
ISSN - 1975-3268
DOI - 10.21483/qwoaud.35..201703.181
Subject(s) - business , consumption (sociology) , brand strategy , marketing , chinese tea , advertising , food products , brand management , food science , geography , sociology , chemistry , social science , archaeology , china
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