Open AccessIMPACT OF INFLUENCERS ON THE BUYING BEHAVIOUR AND ATTITUDE OF INDIVIDUALS
Author(s) -
Ayush Jain,
Hrishi Shah,
Ishita Tiwari,
Nimisha Modi
Publication year - 2019
Publication title -
international journal of advanced research
Language(s) - English
Resource type - Journals
ISSN - 2320-5407
DOI - 10.21474/ijar01/9899
Subject(s) - influencer marketing , advertising , psychology , social psychology , marketing , business , relationship marketing , marketing management
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