Open AccessIS CO-CREATION ACTIONABLE IN MARKETING 3.0 A REVIEW AND FUTURE DIRECTIONS PERSPECTIVE.
Author(s) -
Afizan Amer,
Irwan Ibrahim,
SitiHajar MdJani,
Farrah NadiaBaharuddin,
Farrah Othman
Publication year - 2019
Publication title -
international journal of advanced research
Language(s) - English
Resource type - Journals
ISSN - 2320-5407
DOI - 10.21474/ijar01/9781
Subject(s) - perspective (graphical) , co creation , data science , business , knowledge management , marketing , computer science , artificial intelligence