Open AccessE-BANKING INTERNAL AND EXTERNAL STIMULI TO IMPROVE E-SATISFACTION AND E-LOYALTY M-BANKING IN INDONESIA
Author(s) -
a Ronald,
b Amelia,
Yolanda Soedibyo,
Cynthia Intan Kumala,
Felicia Juliani Leliga,
Kartika Natalia
Publication year - 2022
Publication title -
international journal of advanced research
Language(s) - English
Resource type - Journals
ISSN - 2320-5407
DOI - 10.21474/ijar01/14355
Subject(s) - mobile banking , business , payment , loyalty , cash , marketing , mobile payment , customer satisfaction , competition (biology) , service (business) , information technology , snowball sampling , finance , computer science , medicine , ecology , pathology , biology , operating system
Rapid advances in technology and information have changed Intensity of business competition in Indonesia currently increasing every day. The rapid development of technology and information has had a developmental impact in various fields, including in the field of payment systems in buying and selling transactions known as Mobile Banking or electric money or E-money. E-money is a non-cash payment facility that is widely applied in a number of countries in the world, including Indonesia.Jenius is Banking Reinvented full control in managing life and finances in a simpler, smarter, and safer way, from smartphone.This study aims to determine whether the factors ofPrivacy and Security, Apps Design, Customer Service to E-Banking LoyaltythroughE-Banking Satisfaction. In this study respondents collected were 200 user of Jenius in Surabaya according to the characteristics of respondents using snowball technique. Based on data analysis is that from four proposed hypotheses, all hypotheses are supported.