Open AccessPATIENTS PERCEPTION OF SERVICE QUALITY TOWARDS IN HOSPITALS OF DAKSHINA KANNADA DISTRICT OF KARNATAKA
Author(s) -
Zoheb Ali K.,
Rashmi Kodikal
Publication year - 2021
Publication title -
international journal of advanced research
Language(s) - English
Resource type - Journals
ISSN - 2320-5407
DOI - 10.21474/ijar01/13135
Subject(s) - kannada , government (linguistics) , quality (philosophy) , competitor analysis , service quality , service (business) , perception , business , order (exchange) , sample (material) , health care , marketing , medicine , psychology , nursing , computer science , political science , philosophy , linguistics , epistemology , finance , artificial intelligence , neuroscience , law , chemistry , chromatography
Purpose – The goal of this study is to break down hospital service quality (SQ) into its different components from the patients point of view in Indias healthcare organizations. Design/methodology/approach – To acquire patient perceptions, the study uses a questionnaire-survey methodology. Statistical approaches such as correlation and multiple regressions were used to analyse the data collected.. Findings – Because patients are unable to completely assess the technical quality of healthcare treatments, they prioritise trustworthiness and safety. The study also found that in order to get a holistic view of their offerings, hospital service providers must first understand the demands of patients.. Research limitations/implications – Due to a low response rate and other operational constraints, the study only recorded the perceptions of service receivers – patients – and the sample size of the study – 200 patients and the studys results are dependent on the nature and number of respondents. Practical implications – By comparing the mean values of the categories of Service quality, hospital administrators can benchmark their facilities against those of their competitors. The study also allows for a comparison of government and private hospital performance in terms of services provided.