Open AccessMARKETING STRATEGY IN MALAYSIA: AN ISLAMIC VIEW
Author(s) -
Nor Nina Amalina Md Saad,
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Salmy Edawati Yaacob,
Azlin Alisa Ahmad,
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Publication year - 2021
Publication title -
international journal of advanced research
Language(s) - English
Resource type - Journals
ISSN - 2320-5407
DOI - 10.21474/ijar01/12989
Subject(s) - marketing , islam , business , marketing strategy , marketing management , product (mathematics) , return on marketing investment , marketing mix , profit (economics) , marketing research , digital marketing , marketing effectiveness , economics , philosophy , geometry , theology , mathematics , microeconomics
Marketing strategy in Malaysia has become a phenomenon among marketers in making a profit. However, the marketing strategy carried out raises various controversies that are beyond the limits of sharia. Most product marketers neglect Islamic marketing strategies in their efforts to market their products. Thus, this study was conducted to identify and analyze the strategies used in the effort to market the product. Next, will summarize the strategies most commonly used by product marketers. The data collected is qualitative using a library research approach. The results of the study found that there are clear differences between Islamic marketing strategies and marketing strategies in Malaysia. Implications, a detailed study on Islamic marketing strategies should be conducted based on issues that arise according to the current circulation to uphold Islamic marketing while providing awareness to marketers in Malaysia.