Open AccessCHANGING FACE OF ELECTORAL BEHAVIOUR: ROLE OF SOCIAL MEDIA -GENERAL ELECTIONS 2019
Author(s) -
Archana Sawshilya
Publication year - 2021
Publication title -
international journal of advanced research
Language(s) - English
Resource type - Journals
ISSN - 2320-5407
DOI - 10.21474/ijar01/12563
Subject(s) - social media , politics , general election , face (sociological concept) , political science , digital media , media studies , political economy , public relations , internet privacy , sociology , law , computer science , social science
The 2019 election witnessed a society that was consuming digital technology .For the first time in the history of India’s political platform the national elections were fought both on the streets and by using the smart phones and social media platforms using the digital technology .The digital media teams of the political parties in the 2019 elections played a very crucial role in trying to tip the scales in the favor of their party .The NaMo app had nearly 10 million downloads while the Shakti app of the Congress had around 70-80 lakh users. But the critics raised the question what if the party that mis-adopted the technology during 2019 is also the majority party in the house that would be responsible for designing the control mechanisms?