Open AccessINVESTORS CONSIDERATIONS TOWARDS INVESTMENT DECISIONS IN STOCK MARKET
Author(s) -
Kuldeep Singh,
S.S. Narta
Publication year - 2020
Publication title -
international journal of advanced research
Language(s) - English
Resource type - Journals
ISSN - 2320-5407
DOI - 10.21474/ijar01/11811
Subject(s) - business , investment (military) , investment decisions , stock market , stock (firearms) , return on investment , open ended investment company , investment strategy , finance , umbrella fund , economics , behavioral economics , microeconomics , market liquidity , profit (economics) , mechanical engineering , paleontology , horse , politics , political science , law , biology , engineering
Investment decisions are made keeping in view the return and risk factors in mind. Every investment decision involves the effective use of funds for future growth of funds. An investors decision to make investment requires a careful analysis of prevailing condition and future prospects of market. Investment decision basically taken by investors depends upon the various factors. Normally investment decision is an attempt to plan properly, evaluate and allocate funds into various investment outlets that ensure investors safety and expected rate of return. Investors decision toward buying, selling and to keep/hold on particular security depend upon the various factors that affect the stock market. Present chapter deals with the factors that are taken into account while making investment in stock market.