Open AccessEnvironmental Protection or Self-Interest? The Public Accountability Moderates the Effects of Materialism and Advertising Appeals on the Pro-Environmental Behavior
Author(s) -
Min Tan,
Mei Li,
Hui’e Li,
Jin Li,
Young Eun Chang,
Guanfei Zhang,
Yiping Zhong
Publication year - 2022
Publication title -
psychology research and behavior management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.704
H-Index - 30
ISSN - 1179-1578
DOI - 10.2147/prbm.s384947
Subject(s) - materialism , accountability , context (archaeology) , social psychology , psychology , public relations , political science , law , philosophy , epistemology , paleontology , biology