Public Dialogue in the Socio-Cultural Environment and its Management Perspectives in the Communication Theory of W. Barnett Pearce and Vernon E. Cronen (continuation)

Management perspectives of the concept of «public dialogue» are revealed in the article on the basis of secondary data of the project of Сupertino (Сalifornia, USA), carried out in the 90s of the twentieth century by a research group led by W.B. Рeirce and V.E. Кronen. The view of the theory of coordinated control of meaning as the conceptual basis of this project allowed the authors to focus on the co-evolution of its methodological foundations and empirical potential, which was expressed in the development of criteria for evaluating any practical theory and improving its conceptual apparatus. The six key principles identified by the authors as SMM Grammar: coordination, forms of communication, event (case), forces of logic, position of the intermediary personality, and contextual reconstruction allow us to take a broader look at the possibilities of the modern field of scientific discourse and the communicative process as a whole. A long-term social dialogue allows us to harmonize the interests of different social groups not by unilateral managerial influence, but by allowing all stakeholders to engage in a constructive dialogue. The main empirical method here is contextual reconstruction of events (focus groups, group discussions, etc.) with the involvement of an рerson-рosition of the facilitator (moderator).