Open AccessDialogue in Internet Channels as a New Trend in PR Activity of Public Authorities
Author(s) -
V. V. Konov
Publication year - 2021
Publication title -
kommunikologiâ
Language(s) - English
Resource type - Journals
eISSN - 2311-3332
pISSN - 2311-3065
DOI - 10.21453/2311-3065-2021-9-1-112-126
Subject(s) - the internet , government (linguistics) , space (punctuation) , civil service , service (business) , public relations , field (mathematics) , internet architecture board , internet privacy , business , public service , computer science , knowledge management , world wide web , political science , marketing , philosophy , linguistics , mathematics , pure mathematics , operating system
The paper represents the author’s view on the development trends and issues of digital transformation in the field of PR activities of government bodies. The author reveals and substantiates the need for active development in the Internet space of balanced communication of the authorities with the citizens. The author proceeds from the assumption that for a PR-service employee, the Internet is a new information reality that has a significant impact on the mechanisms of public opinion management. An open dialogue, built on a constant and improving basis, in parallel with the development of Internet technologies, is the basis for a balanced and most effective communication between the authorities and the public. Based on the study, the author comes to the conclusion that the conservative system of civil service needs to adapt to the information needs of the audience, offering an adequate list of convenient interactive services, easy messages and formats of interaction.