Open AccessNew Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model
Author(s) -
Kinshuk Jerath,
Peter S. Fader,
Bruce G. S. Hardie
Publication year - 2011
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.995558
Subject(s) - pareto principle , generalization , econometrics , economics , computer science , mathematical economics , mathematics , operations management , mathematical analysis
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