Estimating Clv Using Aggregated Data: the Tuscan Lifestyles Case Revisited | Zendy

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Estimating Clv Using Aggregated Data: the Tuscan Lifestyles Case Revisited

Author(s) -

Peter S. Fader,

Bruce G. S. Hardie,

Kinshuk Jerath

Publication year - 2007

Publication title -

ssrn electronic journal

Language(s) - English

Resource type - Journals

ISSN - 1556-5068

DOI - 10.2139/ssrn.930745

Subject(s) - econometrics , business , geography , economics

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