Open AccessThe Influence of Product Variety on Brand Perception and Choice
Author(s) -
Jonah Berger,
Michaela Draganska,
Itamar Simonson
Publication year - 2006
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.907115
Subject(s) - variety (cybernetics) , perception , product (mathematics) , advertising , marketing , business , psychology , computer science , mathematics , artificial intelligence , geometry , neuroscience
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