Open AccessEvolving Factors Influencing Consumers' Attitudes toward Social Media Marketing and Its Impact on Social Media Usage
Author(s) -
M. Sadiq Sohail,
Ibrahim M. AlJabri
Publication year - 2017
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.3921988
Subject(s) - social media , advertising , business , social media marketing , marketing , social marketing , social impact , digital marketing , political science , sociology , law , population , demography
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