Open AccessIllusionalMarketing: The Use of Storytelling User Experience and Gamification in Business
Author(s) -
Adnan Veysel Ertemel
Publication year - 2021
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.3818520
Subject(s) - storytelling , business , computer science , knowledge management , narrative , art , literature
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