The Structure of Absorptive Capacity in Three Product Development Strategies
Author(s) -
Paul F. Skilton,
Ednilson Bernardes,
Mei Li,
Steven A. Creek
Publication year - 2018
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.3531035
Subject(s) - absorptive capacity , new product development , business , process management , industrial organization , marketing
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