Open AccessNew Product Introductions for Low-Income Consumers in Emerging Markets
Author(s) -
S. Arunachalam,
S. Cem Bahadir,
Sundar G. Bharadwaj,
Rodrigo Guesalaga
Publication year - 2019
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.3460736
Subject(s) - business , product (mathematics) , emerging markets , marketing , agricultural economics , economics , commerce , finance , geometry , mathematics
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