Open AccessPersuasion Principles Index: Ready for Pretesting Advertisements
Author(s) -
Kesten C. Green,
J. Scott Armstrong,
Rui Du,
Andreas Graefe
Publication year - 2015
Publication title -
ssrn electronic journal
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.2660725
Subject(s) - persuasion , advertising , compliance (psychology) , psychology , index (typography) , test (biology) , internet privacy , social psychology , computer science , business , world wide web , paleontology , biology
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