Open AccessPredictive Validity of Evidence-Based Persuasion Principles: An Application of the Index Method
Author(s) -
J. Scott Armstrong,
Kesten C. Green,
Rui Du,
Andreas Graefe
Publication year - 2015
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.2660714
Subject(s) - persuasion , index (typography) , psychology , predictive validity , social psychology , computer science , clinical psychology , world wide web
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