Open AccessAdverse Selection and Auction Design for Internet Display Advertising
Author(s) -
Nick Arnosti,
Marissa Beck,
Paul Milgrom
Publication year - 2015
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.2603336
Subject(s) - adverse selection , advertising , the internet , selection (genetic algorithm) , business , online advertising , display advertising , computer science , world wide web , artificial intelligence , actuarial science
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