Consumer Informedness and Firm Information Strategy
Author(s) -
Ting Li,
Robert J. Kauffman,
Eric van Heck,
Peter Vervest,
Benedict G. C. Dellaert
Publication year - 2013
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.2398282
Subject(s) - product (mathematics) , commodity , business , marketing , consumer behaviour , microeconomics , economics , geometry , mathematics , finance
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