Open AccessThe Influence of Online Word-of-Mouth on Long Tail Formation
Author(s) -
Bin Gu,
Qian Tang,
Andrew B. Whinston
Publication year - 2012
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.2343836
Subject(s) - word of mouth , word (group theory) , computer science , linguistics , communication , psychology , business , advertising , philosophy
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