Open AccessBeggar-thy-Neighbor Advertising: Theory and Application to Generic Commodity Promotion Programs
Author(s) -
Julian M. Alston,
John Freebairn
Publication year - 2000
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.231112
Subject(s) - advertising , promotion (chess) , commodity , business , computer science , political science , politics , law , finance
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