Open AccessAdvertising Content and Consumer Engagement on Social Media: Evidence from Facebook
Author(s) -
Dokyun Lee,
Kartik Hosanagar,
Harikesh S. Nair
Publication year - 2017
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.2290802
Subject(s) - advertising , social media , content (measure theory) , business , user generated content , internet privacy , computer science , world wide web , mathematical analysis , mathematics
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom