Consumer Response to Aesthetic Mass Customization
Author(s) -
Ruth Mugge,
Frédéric F. Brunel,
Jan Schoormans
Publication year - 2012
Publication title -
ssrn electronic journal
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.2162280
Subject(s) - mass customization , business , marketing , advertising , personalization , computer science
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