Open AccessConsumer Neuroscience: Pricing Research to Gain and Sustain a Cutting Edge Competitive Advantage by Improving Customer Value and Profitability
Author(s) -
Malte Kumlehn
Publication year - 2011
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.1872325
Subject(s) - competitive advantage , profitability index , customer value , business , value (mathematics) , marketing , enhanced data rates for gsm evolution , industrial organization , economics , microeconomics , engineering , computer science , telecommunications , profit (economics) , finance , machine learning
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